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How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2022

Podcasting is a great way to constitute and build an audience, provide entertainment, or to encourage in-depth discussion on a range of subjects and get your bulletin out to the world.

If you lot're new to podcasting, the unknown tin can make it seem a bit daunting because of the technology, recording studio prepare-upwardly and allow's be honest, listening to your ain vocalisation.

The skilful news is that getting your podcast to podcast directories like Spotify, Apple tree Podcasts, and Google Podcasts is an extremely straightforward, user-friendly process.

This tutorial covers how to you can distribute your podcast, where you tin can publish a podcast, and the complimentary versus paid options bachelor to you.

Read on for instructions about how to submit a podcast to all the primary distribution platforms, including Apple Podcasts, Google Podcasts, Spotify. While there are other sites that host and distribute podcasts such as Stitcher, and SoundCloud, we're going to stick with the 3 biggest podcast listening platforms.

Where Can I Publish a Podcast?

At the fourth dimension of writing, there are at least 28 directories where you lot can publish your podcast. However, there are three main directories that will exist essential to your podcast's success:

Spotify
Google Podcasts
Apple Podcasts

The remaining directories are technically used less frequently than the 3 mentioned above, but while they don't concur the same market share, they're still valuable and worth utilizing. Every piddling bit helps! Making your podcast available in every directory you can will help you proceeds more than exposure

Is it Free to Publish a Podcast?

The short answer is, yes, information technology is gratuitous to publish a podcast on Spotify, Google Podcasts and Apple tree Podcasts.

In that location are a couple ways you can publish a podcast. Many are complimentary, some cost money, and they all have pros and cons.

The Always-Complimentary Option: Submitting Your Podcast Everywhere Yourself

Y'all can manually publish your podcast in the big three directories for costless, and do the same in the remaining 20 or and so also. Y'all do this past manually going into each and every i and submitting your RSS feed (we'll go into that later). Luckily, that leg work is a ane-time thing since an RSS feed updates automatically every fourth dimension a new episode is published.

The downward side to this method is that when it comes time to measure the performance of your podcast, you're logging into all of them over again and once more to gather listenership data and download stats, which requires a lot of your valuable time.

The Sometimes-Free Pick: Submitting Your Podcast Through a Hosting Platform

The other way to publish your podcast is to utilize a hosting site like Buzzsprout or Casted. Platforms like these take and so much of the leg work out of the publishing process and provide y'all with a neat and tidy view of your podcast's functioning from all directories in one place.

In add-on to the many free platform options, in that location are as well plenty of affordable possibilities that price $xx or less per month. Because measuring your podcast's weekly and monthly performance is a disquisitional element to your ongoing success, it is well worth the investment!

Every hosting platform does essentially the aforementioned thing. It helps you generate an RSS feed and makes information technology easy to go your podcast listed everywhere yous demand to, according to the platform yous choose. The differences between competing platforms will exist in the bells and whistles they feature. Some feature a hands-on customer success managing director to work with every month while others offer back up with podcast episode transcription. Many are even get-go to support their members with more robust analytics. Podcasts are notoriously hard to measure, so many hosting platforms are committed to filling the gaps by giving their members creative ways to track performance on superlative of providing access to metrics that are IAB approved.

Preparing Your Podcast for Submission

You've planned, recorded, and edited your podcast, and now have a trailer or fifty-fifty a couple of episodes ready to be circulated. You lot've ideally likewise created your podcast cover fine art, i.e. the artwork that serves the same purpose every bit a book cover or picture affiche to correspond the visual identity of your podcast.

Now you lot need to brand those sound files bachelor for listeners through the main podcast services: Apple tree Podcasts, Google Podcasts, and Spotify.

How to Generate an RSS Feed to Submit to Podcast Platforms

Step ane – Decide if you're going to use a hosting platform or non.

To have a make clean, validated submission, you'll need an RSS feed that includes all of your podcast'south metadata. You can make i for yourself, or you tin use a hosting platform—or even better, if you've built your podcast its ain site, you can employ a platform that has created a plugin that works with your CMS.

Many hosting platforms offering plugins for WordPress, since the CMS is reported to be used by most 40% of all websites.

Seriously Simple Podcasting is a plugin made by Castos, a podcast hosting and analytics software company much like Buzzsprout and Casted mentioned to a higher place (who, you guessed it, besides have WordPress plugins). Whether y'all're just getting into podcasting or are a veteran podcaster, this tool helps you create and manage your podcast directly from the WordPress dashboard you already know and love.

Step ii – Follow the prompts given to you depending on your chosen method.

Whether you choose to use a hosting platform or non, your RSS feed needs to exist submitted in one case to all podcast directories. The difference is that many hosting platforms give you the list of directories and the easiest way to connect to them as well. Doing it yourself is definitely possible, information technology only takes a flake more than digging to detect the lists of directories and figure out how to submit your podcast to each platform.

Either way, once you lot accept your RSS feed, you'll be set up to submit your podcast to various distribution channels.

How to Submit a Podcast to Apple Podcasts

Logging into Podcasts Connect is straightforward. But click the + symbol in the top left-hand corner.

To register your podcast with Apple Podcasts, you'll need to submit your RSS feed to the service. You'll then be prompted to preview the feed.
To verify that you lot are the possessor of the podcast RSS feed that has been submitted, you'll exist sent a verification code to enter on iTunes. Once you do that, yous'll be able to view the layout of your podcast episode lineup in Apple Podcasts.

How to Submit a Podcast to Google Podcasts

Sign in to your Google Account.
Visit the Podcasts Director.
Click "Add bear witness."
Once you verify your ownership, your podcast volition be submitted to Google's podcast alphabetize.

Side Annotation: How to Transfer Podcasts from Google Play Music to Google Podcasts

Why would you desire to do this? Google decommissioned Google Play Music in Baronial 2020. This migration state of affairs applies to podcasters who one time had a bear witness on the decommissioned platform and demand to transfer it to the current platform—Google Podcasts. Luckily this process is as simple as it gets:

Log in to your Google Account.
Visit Google Play Music.
Navigate to the Google Play Music Podcast submission page.
Click "Transfer."

You lot'll receive a message confirming that your podcast has been successfully transferred to Google Podcast Manager.

How to Submit a Podcast to Spotify

Wondering how to become your podcast on Spotify? It's easy. Just follow these steps.

Visit Spotify for Podcasters.
Log in, or sign upwards if you don't already have a Spotify account. Signing upward for a Spotify business relationship is super easy considering they accept a 1-click registration by re-using your Facebook login or Apple ID login details.

Navigate to the Catalog here.
Click "Add Your Podcast."
Paste the link to your podcast'southward RSS feed.
Add podcast info like the category, linguistic communication, and country.
Review the details and submit.

Adjacent, you're going to have to verify that you lot ain the podcast.

Spotify states the benefits of adding your podcast to their service include ensuring that your podcast volition be on Spotify, and that hereafter episodes will appear automatically. There's no demand to upload annihilation. Plus, you become stats that are updated daily. Once your podcast is on Spotify, see how it's performing and acquire more almost who's listening, and from where.

Launching Your Podcast

The emergence of podcasting has enabled creators effectually the world to participate in a vital new form of mass communication. Podcasts are virtually free to create, launch, and mind to, so they're an ideal manner to start building your audience and getting your message out there.

At present that you can generate an RSS feed and empathise how to submit your podcast to all the main distribution platforms, including Apple Podcasts, Google Podcasts, and Spotify, it's time to launch your podcast.

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Niki Clark

Bringing a wealth of digital marketing knowledge to Voices, Niki prides herself on her power to produce informed content and facilitate chat around it. As a graduate of Fanshawe College and a student of Western's Sociology Undergrad program, she aims to educate audiences on how they can level-upward their businesses by bringing experts together. When it comes to tracking and measuring performance online, Niki says, "In that location's nada more than rewarding than seeing content metrics that prove your audience loves reading what you've researched and written near!"